THUR.

 
[JP/TW]

Founded by Jerry, the creative director of Plateau Studio, and his friends, {thur.} is born from boundless curiosity and a spirit of endless exploration. It’s a project that best captures the creativity of Taipei’s new‐generation artists.

The brand’s core philosophy is “creating everyday wear that feels closest to life.” Thursday isn’t the gloomy Monday blues, nor the dressed‐up TGIF for weekend parties—it’s simply the most ordinary day of the week, perfectly in line with our vision.

The founders have taken these casual inspirations and turned them into reality, focusing on the real lives of Taipei’s creative community. The result is wearable, unfussy, everyday apparel.

More than a one‐off collaboration, {thur.} is an ongoing initiative that gathers creative ideas from friends in the art world and brings them to life. And it doesn’t stop at clothing—{thur.} aims to collaborate in various forms with artists and brands around the globe.